Corporate and technology legal attorney
Lori Smith was quoted in an article about Indian yogi Bikram Choudhury's efforts to protect the Bikram name in “Lessons from Bikram Yoga: A Lot of Hot Air for Free,” posted to the
Huffington Post blog, available
here.
Ms. Smith states, "there are many entrepreneurs who spend a lot of time and money developing and marketing their brand only to find out they didn't do their diligence, someone else actually owns the name and they are infringing on third party rights or they can't protect their business against copycats or even innocent third parties who establish similar businesses under the same name."