In today’s fast-paced, global media environment athletes must be prepared for a sudden bolt into stardom. Jeremy Lin rose from a D-League vagabond to the face of the NBA overnight. After a dominating performance on February 4, 2012, as the new point guard for the New York Knicks, Lin led the team to seven straight wins and became a virtual obsession for the media. Lin’s popularity has been helped by his unique brand: a combination of Ivy League pedigree, Taiwanese heritage and a superior ability to break down defenses and get to the basket, which has captured the hearts of basketball fans all over the world.
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